VR & AR

The VR and AR sectors present a complex legal landscape driven by rapid innovation and their disruptive application across industries. We provide specialized legal services to clients navigating these sectors, focusing on the unique legal considerations that arise from the intersection of immersive technology and law. Our expertise helps you address key challenges related to intellectual property, data privacy, and regulatory compliance.

VR

The legal framework for virtual reality centers on the intricate issues arising from the creation and use of immersive digital environments. We provide counsel on intellectual property matters, including protecting copyrights for virtual goods and content, trademarks for in-world branding, and patents for underlying technology. We also advise on liabilityfor harm that may occur in a virtual space and on compliance with the Digital Personal Data Protection Act, 2023, particularly regarding the collection of biometric and behavioral data within a virtual world.

Blue and clear geometric shapes on a white background.

A white and purple wall with a square in the middle

AR

The legal challenges for augmented reality are distinct, given its integration of digital information with the physical world. We offer guidance on intellectual property for the digital assets that are overlaid onto the real world, ensuring that virtual items do not infringe on existing copyrights or trademarks. We also provide counsel on data privacy and location-based services, helping clients comply with the Digital Personal Data Protection Act, 2023 concerning the collection of a user’s real-world data. We also assist with regulatory compliance and consumer protection issues related to the use of AR in commercial and industrial applications.